B2B SaaS · Cursor · 2025

A non-technical Amazon seller built a research tool in Cursor and traded equity for distribution

Hassam had no audience, so he built a 48-hour demo for a coaching company with thousands of sellers and reports about $20K MRR after 90 days.

At a glance

Builder

Hassam ("Ham"), non-technical, ran two Amazon brands alongside a corporate job.

Built with

Cursor, Next.js and TypeScript, Supabase, Vercel, Resend, Apify. Cursor Max at $200 a month was the main cost.

Product

AI research tool for Amazon private-label sellers, plus a Chrome extension with 330 users (his claim).

Pricing

$50 a month for the partner's coaching customers. Public price unclear: $199 or $1.99 depending on source.

Distribution

Offered the coaching company Legacy X a 48-hour demo, then gave up equity in exchange for its customer base.

Timeline

1. About two years beforeHassam buys Legacy X's Amazon coaching programme.
2. Before launchHe builds 10–12 projects, most never reaching production.
3. Day −2 to 0Offers Legacy X a 48-hour demo with no strings attached; builds it; sends a demo video.
4. Next morningReports a call telling him to quit his job and do it full time.
5. Day 30 / 60 / 90About $10K, $17–18K and $20–22K MRR.
6. 4 Jan 2026Starter Story publishes the interview.

How it was built

1. 1Hours 1–4: map Legacy X's systems, SOPs and data, combine with his own research process.
2. 2Hours 5–20: core features in Cursor, then bug testing.
3. 3Hours 21–40: interface, branding, edge cases. The remaining time went to polish and the demo video.
4. 4The 48 hours covered the pitch demo, not the finished product.

Why it took off

1. 1He knew the pain first-hand: 20–30 hours of manual research per product idea.
2. 2Distribution was agreed before the full build, which also validated demand.
3. 3A narrow niche of sellers who already pay for tools and subscriptions.
4. 4AI sped up the demo; domain knowledge and the partner did the rest.

• The equity split is not stated. "50%" was the host's guess.
• The page title says $25K MRR, but the interview body tops out near $20–22K.
• All figures cover the first 90 days. Churn, current MRR and paying customer count are unknown.
• Amazon data sourcing and terms of service are not discussed.

Don’t take the headline on faith. Watch LaunchFast yourself.

See what LaunchFast is doing in public: its ads, the pages they lead to, how its site changes and what people say about it.

Good fit. A B2B tool selling to Amazon sellers is the kind of company that advertises.

1. 1Choose a niche you have worked in and list the pains you know first-hand.
2. 2Pitch a partner with an audience before building the full product.
3. 3Build a demo in a weekend and send it as a video.
4. 4Decide in advance what you will pay for distribution: equity, revenue share or a discount.