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HeyGen how it gets users: ads, search traffic and reviews

HeyGen runs ads on Meta and Google, and gets an estimated 62,000 visits a month from US search. On November 9, 2026 we collected 90 active Meta ads and 36 Google ads. Data and links to the originals are below.

62Kestimated visits a month from US search
12,467keywords it ranks for in the US, 405 of them at #1
4.2 / 5on Trustpilot, from 5,247 reviews
What to take from HeyGenOur read of the data

HeyGen’s tool pages bring 38% of the traffic of its 20 biggest pages: face swap, text to video, AI video generator.

Try: give each tool people search for its own page, all leading to one product. On Meta, 62 of its 90 ads are video.

Meta is its main ad channel: 90 of the 126 ads we collected

Meta

90 ads checked

90 active ads
in the Meta Ad Library · US, UK, Germany

Started in last 30 days
71
Longest running
56 days

Google (US)

36 ads checked

36 ads
from HeyGen Technology Inc. in the Transparency Center

Started in last 30 days
3
Longest running
334 days

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 52K of the 62K total.

Search traffic is spread across many page types. No single type brings most of it.

  • Home page 29%
  • Content 5%
  • Product pages 2%
  • Account and company 7%
  • Other pages 57%
Biggest pages after the home pageVisits per monthVisits
Show 3 more pages
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays
  • “Listing spotlights, market updates, neighborhood guides, and agent intros, built in and ready to go. Try HeyGen for Real Estate.”

    56 days
  • “Be the trusted face of your market, no camera required. Powered by HeyGen.”

    56 days
  • “Turn your expertise into video. No camera or studio required. Try HeyGen today.”

    38 days
  • “Ask any AI agent for a video, an avatar, or a voice. It comes back finished in the same thread.”

    7 days
90active ads, with 36 different texts among the 89 that have one
11ads share the most-used text: “Turn your expertise into video. No camera or studio required.”
59 of 90send people to app.heygen.com, the rest elsewhere

Recent ads on Meta

Facebook and Instagram · US, UK, Germany

HeyGen Meta ad: Making it easier for passionate healthcare professionals to…

Video · Sign up

Making it easier for passionate healthcare professionals to share awareness and educational videos with @HeyGen_Official #HeyGenPartner 🦷✨

Started Nov 6, 2026 · 3 days

Open in Meta Ad Library ↗
HeyGen Meta ad: HeyGen Adaptive Voice makes your AI avatar actually sound…

Video · Sign up

HeyGen Adaptive Voice makes your AI avatar actually sound like they’re in the location they’re in - indoor, outdoor, city, jungle… wherever! And…

Started Nov 3, 2026 · 6 days

Open in Meta Ad Library ↗
HeyGen Meta ad: You’re looking at one of the most affordable AI video…

Video · Sign up

You’re looking at one of the most affordable AI video generators in the world, and the price isn’t even the best part. 👀 If you make videos, you know…

Started Nov 3, 2026 · 6 days

Open in Meta Ad Library ↗
HeyGen Meta ad: Ask any AI agent for a video, an avatar, or a voice. It…

Image · See details

Ask any AI agent for a video, an avatar, or a voice. It comes back finished in the same thread.

Started Nov 2, 2026 · 7 days

Open in Meta Ad Library ↗
HeyGen Meta ad: Turn your expertise into video. No camera or studio…

Video · Sign up

Turn your expertise into video. No camera or studio required. Try HeyGen today.

Started Nov 2, 2026 · 7 days

Open in Meta Ad Library ↗
HeyGen Meta ad: Consistency is the name of the game. The second you stop…

Video · Sign up

Consistency is the name of the game. The second you stop creating, you lose all momentum. The chair was empty. The AI clone kept posting. With…

Started Nov 2, 2026 · 7 days

Open in Meta Ad Library ↗
HeyGen Meta ad: Listing spotlights, market updates, neighborhood guides…

Video · Sign up

Listing spotlights, market updates, neighborhood guides, and agent intros, built in and ready to go. Try HeyGen for Real Estate.

Started Nov 2, 2026 · 7 days

Open in Meta Ad Library ↗
HeyGen Meta ad: I created my own Personal Avatar, and now I can create real…

Video · Sign up

I created my own Personal Avatar, and now I can create real estate videos without filming them. 🤯✨ From the Hollywood Hills to Malibu to Mykonos… all…

Started Nov 2, 2026 · 7 days

Open in Meta Ad Library ↗

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. We collected 36 ads from HeyGen Technology Inc.; the one that has run longest started 334 days before this snapshot.

§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Nov 7, 2026 to Nov 10, 2026. This is a short, recent sample, not all 5,247.

Mostly positive: 50 of 60 recent reviews are 4–5 stars

4.2
★★★★★

out of 5 on Trustpilot, from 5,247 reviews. Open the profile ↗

  • 1–2 stars 6
  • 3 stars 4
  • 4–5 stars 50
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Ease of use 8
  • Pricing and billing 5
  • Quality and bugs 5
  • Teaching and content 5
  • Support 3
Praise★★★★★

The platform is easy to navigate, and the AI avatar options look promising. I am currently testing HeyGen to create promotional videos for our travel agency. The video…

Complaint★★★★★

It used to be good they changed a lot, no longer unlimited avatar 3 which is lame. charge credits for everything and only give you like 300 credits for 30 bucks kind…

Complaint★★★★★

The Avatar created looked older than me and the movement and gestures were very robotic

Questions about HeyGen’s ads and traffic

Does HeyGen advertise on Meta and Google?

Yes. On November 9, 2026 we collected 90 active ads on Meta and 36 on Google.

Where does HeyGen’s website traffic come from?

Search is a large source. DataForSEO estimates about 62,000 visits a month from US search, across 12,467 keywords. This is an estimate, not HeyGen’s own analytics.

What is HeyGen’s rating on Trustpilot?

4.2 out of 5 from 5,247 reviews on November 9, 2026.

How do I get an alert when HeyGen launches a new ad?

Follow HeyGen and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

Learn from HeyGen’s playbook.

Follow its ads, pages and reviews, keep the history, and get an AI brief on what to try in yours.

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