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OpenAI how it gets users: ads, search traffic and reviews

OpenAI runs ads on Meta and Google, and gets an estimated 18,457,000 visits a month from US search. On November 9, 2026 we collected 127 active Meta ads and 80 Google ads. Data and links to the originals are below.

18.5Mestimated visits a month from US search
322,645keywords it ranks for in the US, 10,449 of them at #1
1.3 / 5on Trustpilot, from 1,320 reviews
What to take from OpenAIOur read of the data

One OpenAI page, the ChatGPT introduction, brings about 16.8M visits a month from search, 93% of the traffic of its 20 biggest pages.

Try: put the explainer for your product on your own domain and make it rank for the product name. On Meta, 90 of its 127 ads send people to chatgpt.com and 37 to openai.com.

Meta is its main ad channel: 127 of the 207 ads we collected

Meta

127 ads checked

127 active ads
in the Meta Ad Library · US, UK, Germany

Started in last 30 days
99
Longest running
60 days

Google (US)

80 ads checked

80 ads
from OpenAI OpCo, LLC in the Transparency Center

Started in last 30 days
12
Longest running
705 days

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 18.0M of the 18.5M total.

Search traffic is spread across many page types. No single type brings most of it.

  • Home page 1%
  • Account and company 1%
  • Other pages 98%
Biggest pages after the home pageVisits per monthVisits
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays
  • “Two blind brothers use ChatGPT to navigate life, run their nonprofit, and expand what’s possible for the blind community.”

    60 days
  • “Derek and Larissa are turning their small business into an entertainment giant with ChatGPT.”

    60 days
  • “ChatGPT for Teens is designed to help teens think critically and learn, with built-in protections for teens and additional controls for…”

    34 days
  • “Travelers can respond instantly when claims spike. See how OpenAI helps customers file claims with no wait time.”

    31 days
  • “Wayfair enriches product listings at scale. See how OpenAI helps make catalog information more complete and accurate.”

    31 days
127active ads, with 65 different texts among the 125 that have one
9ads share the most-used text: “ChatGPT Business helps you create smoother workflows so your company…”
90 of 127send people to chatgpt.com, the rest elsewhere

Recent ads on Meta

Facebook and Instagram · US, UK, Germany

OpenAI Meta ad: Meet Ryan, the college freshman detecting wildfires with…

Dynamic · Learn more

Meet Ryan, the college freshman detecting wildfires with ChatGPT.

Started Nov 4, 2026 · 5 days

Open in Meta Ad Library ↗
OpenAI Meta ad: Using @chatgpt to help me never go overtime during a…

Video · Learn more

Using @chatgpt to help me never go overtime during a meeting ever again! #ChatGPT_Partner #softwareengineer #coding

Started Oct 23, 2026 · 17 days

Open in Meta Ad Library ↗
OpenAI Meta ad: At Lowe’s stores nationwide, OpenAI powers Mylow Companion…

Dynamic · Learn more

At Lowe’s stores nationwide, OpenAI powers Mylow Companion, helping Lowe’s Red Vest Associates access project expertise.

Started Oct 21, 2026 · 19 days

Open in Meta Ad Library ↗
OpenAI Meta ad: With OpenAI, Stripe labels training data to strengthen…

Dynamic · Learn more

With OpenAI, Stripe labels training data to strengthen fraud prevention, helping businesses grow with confidence.

Started Oct 21, 2026 · 19 days

Open in Meta Ad Library ↗
OpenAI Meta ad: With OpenAI, Lowe’s Red Vest Associates are prepared to…

Dynamic · Learn more

With OpenAI, Lowe’s Red Vest Associates are prepared to answer questions about any project.

Started Oct 21, 2026 · 19 days

Open in Meta Ad Library ↗
OpenAI Meta ad: With OpenAI, Wayfair validated over 11 million product…

Dynamic · Learn more

With OpenAI, Wayfair validated over 11 million product specs, making it easier for customers to find the right piece.

Started Oct 21, 2026 · 19 days

Open in Meta Ad Library ↗

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. We collected 80 ads from OpenAI OpCo, LLC; the one that has run longest started 705 days before this snapshot.

§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Oct 21, 2026 to Nov 10, 2026. This is a short, recent sample, not all 1,320.

Mostly negative: 57 of 60 recent reviews are 1–2 stars

1.3
★★★★★

out of 5 on Trustpilot, from 1,320 reviews. Open the profile ↗

  • 1–2 stars 57
  • 3 stars 1
  • 4–5 stars 2
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Pricing and billing 19
  • Support 19
  • Account and login 14
  • Quality and bugs 7
  • Ease of use 4
Complaint★★★★★

100% usage on the monthly subscription is very inconsistent, sometimes i can work for HOURS doing detailed work on my unity based game, then it cuts off when it hits 0%…

Complaint★★★★★

i want to file a complaint about the photo generator being dumb. it told me it could not draw a bench empty no people because it was sexual. What the actual heck

Questions about OpenAI’s ads and traffic

Does OpenAI advertise on Meta and Google?

Yes. On November 9, 2026 we collected 127 active ads on Meta and 80 on Google.

Where does OpenAI’s website traffic come from?

Search is a large source. DataForSEO estimates about 18,457,000 visits a month from US search, across 322,645 keywords. This is an estimate, not OpenAI’s own analytics.

What is OpenAI’s rating on Trustpilot?

1.3 out of 5 from 1,320 reviews on November 9, 2026.

How do I get an alert when OpenAI launches a new ad?

Follow OpenAI and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

Keep reading

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

Learn from OpenAI’s playbook.

Follow its ads, pages and reviews, keep the history, and get an AI brief on what to try in yours.

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