AdRadarStart free

AdRadar / Advertisers / Udemy

Udemy logo

Advertiser file
data from

Udemy how it gets users: ads, search traffic and reviews

Udemy runs ads on Meta and Google, and gets an estimated 207,000 visits a month from US search. On November 9, 2026 we collected 30 active Meta ads and 80 Google ads. Data and links to the originals are below.

207Kestimated visits a month from US search
227,775keywords it ranks for in the US, 3,052 of them at #1
1.5 / 5on Trustpilot, from 1,983 reviews
What to take from UdemyOur read of the data

Udemy’s biggest search page is a course category page, online education, with about 30K visits a month.

Try: a category page can rank on its own. On Meta, 26 of its 30 ads are carousels, and 9 share one text that begins “Learn it your way — no classroom required.”

Google is its main ad channel: 80 of the 110 ads we collected

Meta

30 ads checked

30 active ads
in the Meta Ad Library · US, UK, India

Started in last 30 days
7
Longest running
98 days

Google (US)

80 ads checked

80 ads
from Udemy, Inc. in the Transparency Center

Started in last 30 days
0
Longest running
938 days

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 92K of the 207K total.

Product pages bring 39% of its top-page search traffic

  • Home page 12%
  • Content 11%
  • Product pages 39%
  • Account and company 30%
  • Other pages 9%
Biggest pages after the home pageVisits per monthVisits
Show 3 more pages
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays
  • “Interested in learning ChatGPT? Learn online with hands-on exercises designed by award-winning AI instructors. Sign up today!”

    98 days
  • “Want to get ahead in your career? Udemy offers a wide range of courses to help you reach your goals. Shop now!”

    94 days
  • “Tired of AI agents crashing in production? Learn loop engineering and build reliable, unbreakable AI systems today. Join 100K+ learners on…”

    82 days
  • “If you think AI is just prompting, think again. Master loop engineering, build self-correcting AI agents, and implement enterprise…”

    82 days
  • “Loop engineering: the AI skill most people haven't heard of yet. Learn it in this beginner course. 100K+ students.”

    82 days
30active ads, with 8 different texts among the 30 that have one
9ads share the most-used text: “Learn it your way — no classroom required. Join millions of students…”
30 of 30send people to udemy.com

Recent ads on Meta

Facebook and Instagram · US, UK, India

Udemy Meta ad: Tired of AI agents crashing in production? Learn loop…

Dynamic · Learn more

Tired of AI agents crashing in production? Learn loop engineering and build reliable, unbreakable AI systems today. Join 100K+ learners on Udemy.

Started Aug 19, 2026 · 82 days

Open in Meta Ad Library ↗
Udemy Meta ad: If you think AI is just prompting, think again. Master loop…

Dynamic · Learn more

If you think AI is just prompting, think again. Master loop engineering, build self-correcting AI agents, and implement enterprise guardrails in…

Started Aug 19, 2026 · 82 days

Open in Meta Ad Library ↗
Udemy Meta ad: Loop engineering: the AI skill most people haven't heard of…

Dynamic · Learn more

Loop engineering: the AI skill most people haven't heard of yet. Learn it in this beginner course. 100K+ students.

Started Aug 19, 2026 · 82 days

Open in Meta Ad Library ↗
Udemy Meta ad: Want to get ahead in your career? Udemy offers a wide range…

Carousel · Shop now

Want to get ahead in your career? Udemy offers a wide range of courses to help you reach your goals. Shop now!

Started Aug 7, 2026 · 94 days

Open in Meta Ad Library ↗
Udemy Meta ad: Interested in learning ChatGPT? Learn online with hands-on…

Video · Shop now

Interested in learning ChatGPT? Learn online with hands-on exercises designed by award-winning AI instructors. Sign up today!

Started Aug 3, 2026 · 98 days

Open in Meta Ad Library ↗

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. We collected 80 ads from Udemy, Inc.; the one that has run longest started 938 days before this snapshot.

§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Aug 2, 2026 to Nov 9, 2026. This is a short, recent sample, not all 1,983.

Mostly negative: 56 of 60 recent reviews are 1–2 stars

1.5
★★★★★

out of 5 on Trustpilot, from 1,983 reviews. Open the profile ↗

  • 1–2 stars 56
  • 3 stars 2
  • 4–5 stars 2
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Teaching and content 31
  • Pricing and billing 25
  • Support 11
  • Quality and bugs 10
  • Account and login 8
Complaint★★★★★

There is no one and no way to contact the team. There is no way to inquire or ask questions regarding the course. You won’t know if the course content is real or up to…

Complaint★★★★★

Good content, but let down by lots of tech issues. Often can't log in, videos and webpages always freezing, course progress not properly saving. It's a pity Udemy are…

Questions about Udemy’s ads and traffic

Does Udemy advertise on Meta and Google?

Yes. On November 9, 2026 we collected 30 active ads on Meta and 80 on Google.

Where does Udemy’s website traffic come from?

Search is a large source. DataForSEO estimates about 207,000 visits a month from US search, across 227,775 keywords. This is an estimate, not Udemy’s own analytics.

What is Udemy’s rating on Trustpilot?

1.5 out of 5 from 1,983 reviews on November 9, 2026.

How do I get an alert when Udemy launches a new ad?

Follow Udemy and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

Keep reading

Coursera adsSame view for another advertiserSkillshare adsSame view for another advertiserMasterClass adsSame view for another advertiser

Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

Learn from Udemy’s playbook.

Follow its ads, pages and reviews, keep the history, and get an AI brief on what to try in yours.

Start free