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Canva how it gets users: ads, search traffic and reviews

Canva runs ads on Meta and Google, and gets an estimated 22,673,000 visits a month from US search. On November 9, 2026 we collected 123 active Meta ads and 80 Google ads. Data and links to the originals are below.

22.7Mestimated visits a month from US search
716,901keywords it ranks for in the US, 102,252 of them at #1
4.0 / 5on Trustpilot, from 8,305 reviews
What to take from CanvaOur read of the data

Canva’s home page alone gets about 12.7M visits a month from search, 81% of the traffic of its 20 biggest pages.

Try: make your brand name easy to search for, and give each tool its own page: Canva’s AI image generator, translate and photo editor pages bring 177K to 322K visits each.

Meta is its main ad channel: 123 of the 203 ads we collected

Meta

123 ads checked

123 active ads
in the Meta Ad Library · US, UK, Germany

Started in last 30 days
122
Longest running
34 days

Google (US)

80 ads checked

80 ads
from Canva, Pty Ltd in the Transparency Center

Started in last 30 days
0
Longest running
1403 days

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 15.7M of the 22.7M total.

Most visits come through the brand name: the home page brings 81% of its top-page search trafficOther pages are next with 12%.

  • Home page 81%
  • Product pages 4%
  • Account and company 4%
  • Other pages 12%
Biggest pages after the home pageVisits per monthVisits
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays

  • “Time to swap the specials. ⏰ Set your menu up with a free template, and make monthly updates in seconds. Try Canva today.”

    20 days

  • “Ask for a presentation and you shall receive.”

    19 days

  • “Canva gets presentations on-brand in just a click.”

    19 days

  • “Deck off-brand? It’s no worries with Canva Presentations.”

    19 days

  • “Stunning decks, zero stress.”

    19 days
123active ads, with 71 different texts among the 123 that have one
8ads share the most-used text: “Edit anything (or anyone) out of your pics with Canva.”
117 of 123send people to canva.com, the rest elsewhere

Recent ads on Meta

Facebook and Instagram · US, UK, Germany

Canva Meta ad: Say “so long” to anything you don’t want in your photo with…

Dynamic · Learn more

Say “so long” to anything you don’t want in your photo with Canva.

Started Nov 1, 2026 · 8 days

Open in Meta Ad Library ↗

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. We collected 80 ads from Canva, Pty Ltd; the one that has run longest started 1403 days before this snapshot.

§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Nov 7, 2026 to Nov 9, 2026. This is a short, recent sample, not all 8,305.

Mostly positive: 48 of 60 recent reviews are 4–5 stars

4.0
★★★★★

out of 5 on Trustpilot, from 8,305 reviews. Open the profile ↗

  • 1–2 stars 9
  • 3 stars 3
  • 4–5 stars 48
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Support 13
  • Ease of use 12
  • Pricing and billing 11
  • Account and login 3
Praise★★★★★

Had some issues with the processing of my projects, however asked for help through the support and my issues were answered in laymen's terms which was great... really…

Nov 7, 2026Read on Trustpilot ↗
Complaint★★★★★

I'm thankful I got a refund, and quite easily, but using this app was impossible. I'm a Realtor and I'm pretty decent comparatively to most people but this site was so…

Nov 7, 2026Read on Trustpilot ↗
Complaint★★★★★

I did not use the service since first activated and I was refused a refund for a subsequent charge. I already cancelled the service

Nov 8, 2026Read on Trustpilot ↗

Questions about Canva’s ads and traffic

Does Canva advertise on Meta and Google?

Yes. On November 9, 2026 we collected 123 active ads on Meta and 80 on Google.

Where does Canva’s website traffic come from?

Search is a large source. DataForSEO estimates about 22,673,000 visits a month from US search, across 716,901 keywords. This is an estimate, not Canva’s own analytics.

What is Canva’s rating on Trustpilot?

4.0 out of 5 from 8,305 reviews on November 9, 2026.

How do I get an alert when Canva launches a new ad?

Follow Canva and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

Keep reading

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

Learn from Canva’s playbook.

Follow its ads, pages and reviews, keep the history, and get an AI brief on what to try in yours.

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