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HelloFresh how it gets users: ads, search traffic and reviews

HelloFresh runs ads on Meta and LinkedIn, and gets an estimated 236,000 visits a month from US search. On November 9, 2026 we collected 60 active Meta ads and 61 LinkedIn ads. Data and links to the originals are below.

236Kestimated visits a month from US search
69,434keywords it ranks for in the US, 2,099 of them at #1
3.4 / 5on Trustpilot, from 100,075 reviews
What to take from HelloFreshOur read of the data

HelloFresh gets most of its search traffic on the home page: 101K of the 160K that its 20 biggest pages bring.

Try: many of its LinkedIn ads sell to brands, not to people who eat: “Boost Revenue with HelloFresh!” and brand-lift studies. A second audience can be its own channel.

LinkedIn is its main ad channel: 61 of the 121 ads we collected

Meta

60 ads checked

60 active ads
in the Meta Ad Library · US

Started in last 30 days
60
Longest running
19 days

LinkedIn

61 ads checked

61 ads
found by name

Started in last 30 days
no dates
Longest running
no dates

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 160K of the 236K total.

Most visits come through the brand name: the home page brings 63% of its top-page search trafficContent pages are next with 19%.

  • Home page 63%
  • Content 19%
  • Account and company 13%
  • Other pages 5%
Biggest pages after the home pageVisits per monthVisits
Show 3 more pages
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays
  • “No wait. Half the cost of takeout. HelloFresh makes home-cooking easy. Plus, you know what's in every meal.”

    19 days
  • “Skip overprices takeout, keep restaurant-quality flavors. Plus, get ten free meals and free breakfast for life.”

    19 days
  • “Power up with 15+ High Protein dinners to choose from each week. With HelloFresh, there's no extra planning required.”

    19 days
  • “Dinner in 30 min, no planning required. HelloFresh delivers pre-portioned ingredients and step-by-step recipes.”

    19 days
60active ads, with 52 different texts among the 60 that have one
3ads share the most-used text: “Dinner in 30 min, no planning required. HelloFresh delivers…”
60 of 60send people to hellofresh.com

Recent ads on Meta

Facebook and Instagram · US

HelloFresh Meta ad: Every week, HelloFresh sends me pre-portioned ingredients…

Dynamic · Sign up

Every week, HelloFresh sends me pre-portioned ingredients and easy recipes for home-cooked dinners. No planning needed. 📦 Sign up today and get 10…

Started Oct 23, 2026 · 17 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: Boring meals or overpriced takeout? HelloFresh has exciting…

Dynamic · Sign up

Boring meals or overpriced takeout? HelloFresh has exciting weekly dishes that won't break the bank! 💚 Sign up today and get 10 FREE meals + FREE…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: Dinner in 30 minutes, no planning needed. HelloFresh…

Dynamic · Sign up

Dinner in 30 minutes, no planning needed. HelloFresh delivers pre-portioned ingredients and step-by-step recipes. ⏱️ Sign up today and get 10 FREE…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: Be honest: how much did takeout cost last month? HelloFresh…

Dynamic · Sign up

Be honest: how much did takeout cost last month? HelloFresh helps you make favorite meals at home for less. 💸 Sign up today and get 10 FREE meals +…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: HelloFresh makes eating well so easy, it almost feels like…

Dynamic · Sign up

HelloFresh makes eating well so easy, it almost feels like an accident. I wish I'd started sooner! 💚 Sign up today and get 10 FREE meals + FREE…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: Takeout is low effort for so-so meals. HelloFresh is low…

Dynamic · Sign up

Takeout is low effort for so-so meals. HelloFresh is low effort for delicious dinners. Best of both worlds! 😋 Sign up today and get 10 FREE meals +…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: HelloFresh helped me finally break up with my takeout…

Dynamic · Sign up

HelloFresh helped me finally break up with my takeout habit. Dinner's planned every week, and I'm never bored! 🙌 Sign up today and get 10 FREE meals…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗
HelloFresh Meta ad: No wait. Half the cost of takeout. HelloFresh makes…

Dynamic · Get offer

No wait. Half the cost of takeout. HelloFresh makes home-cooking easy. Plus, you know what's in every meal. Sign Up & Get 10 Free Meals Use code…

Started Oct 22, 2026 · 18 days

Open in Meta Ad Library ↗

Ads on LinkedIn

LinkedIn Ad Library · the library gives no dates in this view

61 ads from HelloFresh found by name in the LinkedIn Ad Library. The library gives no dates in this view, so we cannot say how long they ran.

HelloFresh LinkedIn ad: Deine Kosmetikmarke in der HelloFresh Box

Single image ad

Deine Kosmetikmarke in der HelloFresh Box. 📦 Mit HelloFresh kannst du deine Kosmetikmarke in der Kochbox platzieren und so deine Zielgruppe direkt erreichen: ✅ S…

Open in LinkedIn Ad Library ↗
HelloFresh LinkedIn ad: Markenbekanntheit steigern – mit HelloFresh

Single image ad

Markenbekanntheit steigern – mit HelloFresh. 📦 Bring deine Marke direkt in die HelloFresh Box Platziere dein Produkt dort, wo echte Markenmomente entstehen – im Zuh…

Open in LinkedIn Ad Library ↗
HelloFresh LinkedIn ad: Werde HelloFresh-Partner!

Single image ad

Werde HelloFresh-Partner!. 📦 Bring deine Marke direkt in die HelloFresh Box Platziere dein Produkt dort, wo echte Markenmomente entstehen – im Zuh…

Open in LinkedIn Ad Library ↗
HelloFresh LinkedIn ad: Lead the Future of Total Rewards

Single image ad

Lead the Future of Total Rewards. Ready to shape how a global company rewards and recognizes talent? We're looking for a Lead Compensation Business Partn…

Open in LinkedIn Ad Library ↗
§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Oct 30, 2026 to Nov 9, 2026. This is a short, recent sample, not all 100,075.

Mostly positive: 38 of 60 recent reviews are 4–5 stars

3.4
★★★★★

out of 5 on Trustpilot, from 100,075 reviews. Open the profile ↗

  • 1–2 stars 16
  • 3 stars 6
  • 4–5 stars 38
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Delivery and orders 20
  • Ease of use 16
  • Pricing and billing 10
  • Quality and bugs 5
  • Support 3
Praise★★★★★

Hello Fresh is giving us the perfect meal service at affordable prices. We are eating vegetarian quite often, thanks to fabulous recipes with middle eastern, Indian and…

Complaint★★★★★

My box was delivered to the wrong address and they told me there’s nothing they can do, they can’t refund me or send another box. It was $45. So I cancelled my…

Complaint★★★★★

I signed up for Hello Fresh because I was promised a free pan after my third box. More than six boxes and several messages in and NO PAN.

Questions about HelloFresh’s ads and traffic

Does HelloFresh advertise on Meta and LinkedIn?

Yes. On November 9, 2026 we collected 60 active ads on Meta and 61 on LinkedIn.

Where does HelloFresh’s website traffic come from?

Search is a large source. DataForSEO estimates about 236,000 visits a month from US search, across 69,434 keywords. This is an estimate, not HelloFresh’s own analytics.

What is HelloFresh’s rating on Trustpilot?

3.4 out of 5 from 100,075 reviews on November 9, 2026.

How do I get an alert when HelloFresh launches a new ad?

Follow HelloFresh and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

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