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Duolingo how it gets users: ads, search traffic and reviews

Duolingo runs ads on Google, and gets an estimated 650,000 visits a month from US search. On November 9, 2026 we collected 72 Google ads. Data and links to the originals are below.

650Kestimated visits a month from US search
53,039keywords it ranks for in the US, 3,602 of them at #1
1.5 / 5on Trustpilot, from 8,262 reviews
What to take from DuolingoOur read of the data

Duolingo’s biggest search page is its log-in page: about 264K visits a month, 54% of the traffic of its 20 biggest pages.

Try: build content around the words learners look up, as its blog does with “what does y mean in Spanish” and “hola in English”.

Google (US)

72 ads checked

72 ads
from Duolingo Inc in the Transparency Center

Started in last 30 days
20
Longest running
496 days

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 485K of the 650K total.

Account and company pages bring 56% of its top-page search traffic

  • Content 27%
  • Product pages 13%
  • Account and company 56%
  • Other pages 5%
Biggest pages after the home pageVisits per monthVisits
Show 3 more pages

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. We collected 72 ads from Duolingo Inc; the one that has run longest started 496 days before this snapshot.

§ 02Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Oct 20, 2026 to Nov 9, 2026. This is a short, recent sample, not all 8,262.

Mostly negative: 55 of 60 recent reviews are 1–2 stars

1.5
★★★★★

out of 5 on Trustpilot, from 8,262 reviews. Open the profile ↗

  • 1–2 stars 55
  • 3 stars 3
  • 4–5 stars 2
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Pricing and billing 14
  • Support 7
  • Teaching and content 6
  • Delivery and orders 4
  • Account and login 3
Praise★★★★★

i've been doing the Spanish course on Duolingo for about six months and it's the only study habit that actually stuck. lessons are like five minutes so i do them on the…

Oct 23, 2026Read on Trustpilot ↗
Complaint★★★★★

I took out annual subscription. They have now inserted a junior puzzle (an animation that requires you to do lots of clicks) aimed at children in between sections. Very…

Oct 28, 2026Read on Trustpilot ↗
Complaint★★★★★

I wouldn’t recommend this for adults but it’s probably good for children. It’s all very childish animation and sounds. Also, the subscription fee is ludicrously…

Oct 21, 2026Read on Trustpilot ↗

Questions about Duolingo’s ads and traffic

Does Duolingo advertise on Google?

Yes. On November 9, 2026 we collected 72 on Google.

Does Duolingo run ads on Meta?

We did not find a Meta Ad Library page that we could confirm belongs to Duolingo, so this page has no Meta ads. It does not mean Duolingo runs none.

Where does Duolingo’s website traffic come from?

Search is a large source. DataForSEO estimates about 650,000 visits a month from US search, across 53,039 keywords. This is an estimate, not Duolingo’s own analytics.

What is Duolingo’s rating on Trustpilot?

1.5 out of 5 from 8,262 reviews on November 9, 2026.

How do I get an alert when Duolingo launches a new ad?

Follow Duolingo and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

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