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Preply how it gets users: ads, search traffic and reviews

Preply runs ads on Meta, Google and LinkedIn, and gets an estimated 679,000 visits a month from US search. On November 9, 2026 we collected 190 active Meta ads, 80 Google ads and 22 LinkedIn ads. Data and links to the originals are below.

679Kestimated visits a month from US search
240,470keywords it ranks for in the US, 7,957 of them at #1
4.4 / 5on Trustpilot, from 26,196 reviews
What to take from PreplyOur read of the data

Preply’s biggest search pages are free answers, not tutor pages: 17 of its 20 biggest are blog or Q&A pages.

Try: write one free, useful page for a question your buyers already search, then put a little ad budget behind it. Preply does both: 13 of the 26 Google previews we checked are articles, guides or free level tests.

Meta is its main ad channel: 190 of the 292 ads we collected

Meta

190 ads checked

190 active ads
in the Meta Ad Library · US, UK, Germany

Started in last 30 days
31
Longest running
140 days

Google (US)

80 ads checked

80 ads
from Preply Inc in the Transparency Center

Started in last 30 days
0
Longest running
1077 days

LinkedIn

22 ads checked

22 ads
found by name

Started in last 30 days
no dates
Longest running
no dates

Counts are the ads we collected from each library on November 9, 2026; a library can hold more. “Started” and “longest running” are measured from each ad’s start date to the snapshot. Search traffic is an estimate from DataForSEO for the United States, in English. How we count is in the methodology.

§ 01Search

Where its free traffic comes from.

Estimated monthly visits from Google search in the United States. The 20 biggest pages bring about 170K of the 679K total.

Content pages bring 77% of its top-page search traffic

  • Home page 19%
  • Content 77%
  • Account and company 3%
  • Other pages 2%
Biggest pages after the home pageVisits per monthVisits
Show 3 more pages
§ 02Meta

The longest-running hooks, word for word.

The opening lines of the longest-running Meta ads we checked, each counted once. A long run often means a message keeps paying for itself.

Opening lineDays runningDays
  • “Your first trial lesson on Preply is easier to book than you think. Start learning today.”

    73 days
  • “Spoiler alert, don't have to change your entire life to learn a language. 🤓”

    73 days
  • “Big language goals? You can start one lesson at a time with your Preply tutor.✨”

    39 days
  • “You're one step away from real language progress. Take it. 🚶”

    38 days
  • “Stop studying alone. Book a language lesson with a tutor who keeps you on track. 🤩”

    10 days
190active ads, with 25 different texts among the 134 that have one
41ads share the most-used text: “Big language goals? You can start one lesson at a time with your…”
100 of 190send people to the App Store or Google Play, the rest elsewhere

Recent ads on Meta

Facebook and Instagram · US, UK, Germany

Preply Meta ad: Big language goals? You can start one lesson at a time with…

Dynamic · Book now

Big language goals? You can start one lesson at a time with your Preply tutor.✨

Started Oct 2, 2026 · 38 days

Open in Meta Ad Library ↗
Preply Meta ad: Big language goals? You can start one lesson at a time with…

Dynamic · Book now

Big language goals? You can start one lesson at a time with your Preply tutor.✨

Started Oct 8, 2026 · 32 days

Open in Meta Ad Library ↗
Preply Meta ad: You're one step away from real language progress. Take it. 🚶

Dynamic · Book now

You're one step away from real language progress. Take it. 🚶

Started Oct 2, 2026 · 38 days

Open in Meta Ad Library ↗
Preply Meta ad: Your first trial lesson on Preply is easier to book than…

Dynamic · Book now

Your first trial lesson on Preply is easier to book than you think. Start learning today.

Started Aug 28, 2026 · 73 days

Open in Meta Ad Library ↗
Preply Meta ad: Spoiler alert, don't have to change your entire life to…

Dynamic · Book now

Spoiler alert, don't have to change your entire life to learn a language. 🤓

Started Aug 28, 2026 · 73 days

Open in Meta Ad Library ↗
Preply Meta ad: Multilingual Dutch Group 🤯 . If you want to learn languages…

Video · Book now

Multilingual Dutch Group 🤯 . If you want to learn languages use @preply 📚 Use the link in the BIO to get 50% OFF on your first class! #japan #dutch…

Started Oct 1, 2026 · 39 days

Open in Meta Ad Library ↗
Preply Meta ad: Did You Guess It Right? 🤯🇬🇶 @vicent_creux . If you want to…

Video · Book now

Did You Guess It Right? 🤯🇬🇶 @vicent_creux . If you want to learn languages, learn with @preply 📚 Use the link in my BIO and get 50% OFF on your 1st…

Started Nov 5, 2026 · 4 days

Open in Meta Ad Library ↗
Preply Meta ad: Stop studying alone. Book a language lesson with a tutor…

Dynamic · Book now

Stop studying alone. Book a language lesson with a tutor who keeps you on track. 🤩

Started Oct 30, 2026 · 10 days

Open in Meta Ad Library ↗

Ads on Google

Google Ads Transparency Center, United States · previews as Google shows them

Google shows previews, not landing pages. Reading the 26 previews we saved, 13 are articles, guides or free level tests, such as a free Chinese test and “The 21 best apps to learn Korean in 2026”. Here are eight of them.

Ads on LinkedIn

LinkedIn Ad Library · the library gives no dates in this view

LinkedIn is a small channel for Preply, and it is about Preply Business, not tutors. 10 of the 22 ads promote one report, the Progress Report; most of the rest offer free guides, a playbook and an English-level test to HR and L&D teams, plus webinars in Polish and German.

Preply LinkedIn ad: Tworzysz świetny program rozwojowy. Dobierasz najlepszych…

Single image ad

Tworzysz świetny program rozwojowy. Dobierasz najlepszych trenerów. Przygotujesz wartościowy content. A potem słyszysz: …. Tworzysz świetny program rozwojowy. Dobierasz…

Open in LinkedIn Ad Library ↗
Preply LinkedIn ad: Sie prüfen aktuell verschiedene Anbieter für…

Single image ad

Sie prüfen aktuell verschiedene Anbieter für Sprachtraining, aber intern bleiben Fragen offen? Welcher Ansatz passt zum…. Sie prüfen aktuell verschiedene Anbieter für…

Open in LinkedIn Ad Library ↗
Preply LinkedIn ad: ⏱️ Test your teams' English level in minutes with this FREE…

Single image ad

⏱️ Test your teams' English level in minutes with this FREE test. How sure are you about your employees' English level? 🇬🇧 With Preply’s free English level test designed…

Open in LinkedIn Ad Library ↗
Preply LinkedIn ad: ⏱️ Test your teams' English level in minutes with this FREE…

Single image ad

⏱️ Test your teams' English level in minutes with this FREE test. Get accurate English assessments of your employees with our level test. The test has 36 questions and…

Open in LinkedIn Ad Library ↗
§ 03Reviews

What customers say about it.

Rating and count are Trustpilot’s own. The quotes and themes come from the 60 newest reviews we saved, written Nov 7, 2026 to Nov 9, 2026. This is a short, recent sample, not all 26,196.

Mostly positive: 56 of 60 recent reviews are 4–5 stars

4.4
★★★★★

out of 5 on Trustpilot, from 26,196 reviews. Open the profile ↗

  • 1–2 stars 4
  • 3 stars 0
  • 4–5 stars 56
Themes by keyword in the English reviews. Red: mostly in 1–2★ reviews. Green: mostly in 4–5★.
  • Teaching and content 22
  • Support 19
  • Pricing and billing 4
  • Ease of use 4
Praise★★★★★

Preply is an amazing platform, as a teacher I have so much flexibility and ownership when it comes to teaching. I enjoy learning about the world and this is an awesome…

Questions about Preply’s ads and traffic

Does Preply advertise on Meta, Google and LinkedIn?

Yes. On November 9, 2026 we collected 190 active ads on Meta, 80 on Google and 22 on LinkedIn.

Where does Preply’s website traffic come from?

Search is a large source. DataForSEO estimates about 679,000 visits a month from US search, across 240,470 keywords. This is an estimate, not Preply’s own analytics.

What is Preply’s rating on Trustpilot?

4.4 out of 5 from 26,196 reviews on November 9, 2026.

How do I get an alert when Preply launches a new ad?

Follow Preply and choose Slack, Telegram or email. We send a message when a new ad appears or an ad stops.

Where does this data come from?

From the public ad libraries of Meta, Google and LinkedIn, from DataForSEO for search traffic, and from Trustpilot. See the methodology.

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Report a mistake or ask for removal: corrections form. Snapshot November 9, 2026.

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