AdRadar / Compare / AdRadar vs Foreplay
Compare · creative research · checked November 11, 2026
Foreplay: Swipe file, ad library search, briefs and Meta tracking.
AdRadar vs Foreplay
a swipe file for your ads, or a file on each company?
Foreplay is built for people who make ads: a swipe file, a searchable ad library, briefs, and Spyder for tracking competitors’ Meta ads. AdRadar is built for people who need users: the ads of a few companies on Meta, Google and LinkedIn, the pages they change, their search traffic and reviews, with an alert when something moves and an AI read of what to try.
Competitor tracking from
$175 a month
Foreplay
$19 a month
AdRadar
Tracked ad libraries
Meta
Foreplay
Meta, Google, LinkedIn
AdRadar
Free plan
No
Foreplay
Yes, no card
AdRadar
Short answer. Pick Foreplay if you make ads every week and need a swipe file, briefs and creative analytics for your own Meta and TikTok accounts. Pick AdRadar if you want to follow a few companies across Meta, Google and LinkedIn, with their reviews and search traffic, and pay $19 instead of $175 for competitor tracking.Facts from Foreplay’s own site, November 11, 2026. Prices change: check both pricing pages before you buy.
What each shows, and for how much.
The Foreplay column is taken from its own pages on November 11, 2026. An amber dot means its site did not say, so we did not guess.
| Side by side | Foreplay | AdRadar |
|---|---|---|
| Main job | Creative research for ad teams: a swipe file, a searchable library of saved ads, briefs, creative analytics on your own accounts (Lens) and Spyder for competitor Meta ads. | Shows how a company gets users: its ads, the pages it changes, its search traffic and its reviews, with alerts and an AI read. |
| Built forIn each tool’s own words where it says | “Social ad teams and agencies”: media buyers, creatives, e-commerce, apps, B2B; Basic is “for beginners & freelancers”. | Founders and vibe coders who built a product, first marketing hires, small teams and agencies. |
| Ad libraries readWhich public ad libraries it opens | Spyder tracks Meta (Facebook, Instagram)Its extension saves ads from the Meta, TikTok and LinkedIn libraries; Google is listed as a platform with unclear status | Meta, Google, LinkedInPublic ad libraries; every ad with how many days it has run |
| What you see per ad | Creative, transcript, hooks, AI analysisEmotional analysis and persona detection | Creative, text, link, countries, days live, AI breakdownHook, angle, offer, call to action, format |
| Landing pages behind the ads | Landing page archive and insightsSpyder, on the Workflow plan and up | YesThe site behind the ad is tracked: new, changed and removed pages |
| Customer reviews | Not stated on its site | Trustpilot and RedditThemes counted, not guessed; an alert on every 1–2 star review |
| Organic search traffic | Not stated on its site | Estimated, by country and pageTop pages, new sections, publishing rhythm, backlinks on a button |
| Who bids on your brand name | Not stated on its site | Yes, by queryWho buys search ads on your brand name; coverage is still partial |
| Alerts when something changes | Slack and email updates, competitor reports by emailSpyder; triggers and frequency not stated | Slack, Telegram, Teams, Discord, email, webhookInstantly or as a digest |
| AI read of the data | AI search, hooks, briefs; MCP and API | Weekly digest and a breakdown of every adEvery point links to the evidence |
| Spend estimates | “Landing pages getting the most spend”Method not stated | Not shownOnly what runs, where and for how long; no budgets, conversions or targeting |
| Free plan | No free plan7-day trial; 2 brands can be tracked free, its Spyder page says | Yes, no card3 runs with the AI overview, reviews and organic traffic of each company |
| Starting paid priceMonthly billing, as shown on its site | $59 a monthBasic, without Spyder; competitor tracking from Workflow at $175 a month ($149 billed yearly) | $19 a monthStarter; $15.83 a month billed yearly |
| Public pages without an account | An account is needed | 33 advertiser filesAds, search traffic and reviews of each company, with dates and links to the originals |
Sources for Foreplay: foreplay.co/pricing, foreplay.co, foreplay.co/spyder, read on November 11, 2026. AdRadar facts come from its feature pages and pricing. Report a mistake: corrections.
Pick by the job you have this week.
Where Foreplay is the better fit
- You are a creative strategist or media buyer who builds briefs from winning ads.
- You run e-commerce or app campaigns on Meta and TikTok and want analytics on your own accounts.
- You need a shared swipe file for a team or an agency.
Where AdRadar is the better fit
- You sell to companies and your competitors advertise on LinkedIn and Google, not only Meta.
- You want reviews, Reddit threads and search traffic next to the ads.
- You want competitor tracking on the first paid plan, and a free plan to start.
What AdRadar shows for a company, before you sign up.
Every advertiser file is public: ads with dates and links to the originals, search traffic by page, Trustpilot reviews. Three of 33.
Nike186 Meta ads · 1.4 on TrustpilotAbout 9.0M visits a month from US searchOpen the file, no account needed →
ElevenLabs189 Meta · 80 Google · 69 LinkedIn ads · 2.9 on TrustpilotAbout 477K visits a month from US searchOpen the file, no account needed →
monday.com180 Meta · 80 Google ads · 2.0 on TrustpilotAbout 120K visits a month from US searchOpen the file, no account needed →
All 33 advertiser files → · How AI-built products got their first users →
Both price lists, as of November 11, 2026.
Foreplay
- Basic
$49 billed yearly · swipe file, discovery, briefs; no Spyder$59 a month - Workflow
$149 billed yearly · Spyder for 15 brands (unlimited on yearly), Lens for 1 brand$175 a month - Agency
$389 billed yearly · 50 brands, Lens for 10$459 a month - Enterprise
UnlimitedCustom - Free plan
7-day trialNone
AdRadar
- Free
Free forever · Try it with no card$0 a month - Starter
$15.83 a month billed yearly · For your first few competitors$19 a month - Pro
$32.50 a month billed yearly · For teams watching a market$39 a month - Agency
$74.17 a month billed yearly · For client work$89 a month
Foreplay prices as shown on its pricing page on November 11, 2026; monthly billing unless stated. AdRadar prices from its pricing section; yearly billing gives 2 months free.
Questions about Foreplay and AdRadar
Is AdRadar a Foreplay alternative?
For competitor tracking, yes: AdRadar follows a company’s ads on Meta, Google and LinkedIn from the $19 plan, where Foreplay’s Spyder starts at $175. For a swipe file, briefs and analytics on your own ad accounts, no: that is what Foreplay is built for.
Which ad platforms does Foreplay track?
Its Spyder page describes Meta competitor tracking, including Instagram. Its extension saves ads from the Meta, TikTok and LinkedIn libraries. Google is listed among supported platforms with an unclear status on the pages we read.
Does AdRadar have a swipe file?
A simple one: put an ad in a folder in one click and export the folder to CSV. It does not write briefs or analyse your own ad accounts.
Which is cheaper?
AdRadar Starter is $19 a month and includes competitor tracking; the free plan needs no card. Foreplay Basic is $59 a month without tracking, and Workflow with Spyder is $175 a month ($149 billed yearly), after a 7-day trial.
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AdRadar vs BigSpyA searchable database of ads across 11 networks · from $69 a monthForeplay is a trademark of its owner and is named here only to compare the two tools; AdRadar is not affiliated with it. Where a cell says “not stated”, the pages we read on November 11, 2026 did not say. Features and prices change: check foreplay.co for the current state. Corrections and removal: /takedown/.
Built it. Now get it seen.
Pick the companies you want to learn from. See what they run, change and publish, and what customers say about them. Our AI tells you what to try for your product. Foreplay is one click away if you change your mind.