AdRadar / Compare / AdRadar vs Semrush
Compare · SEO suite · checked November 11, 2026
Semrush: SEO and keyword research suite.
AdRadar vs Semrush
keywords for your site, or the playbook of a company?
Semrush is a search marketing suite: keyword research, rank tracking, site audits and, in a separate toolkit, Google ads research. AdRadar is built around one question: how does a specific company get its users? Its ads on three libraries, the pages it changes, its search traffic and what its customers say, with an alert when something moves.
Starting price, monthly
€134
Semrush
$19
AdRadar
Ad libraries read
Semrush
Meta, Google, LinkedIn
AdRadar
Customer reviews
Not stated
Semrush
Trustpilot, Reddit
AdRadar
Short answer. Pick Semrush if you do SEO work yourself: keyword research, rank tracking, site audits, and more than €100 a month is fine. Pick AdRadar if you want to see how particular companies get users (their Meta, Google and LinkedIn ads, reviews and search traffic), hear when something changes, and pay from $19.Facts from Semrush’s own site, November 11, 2026. Prices change: check both pricing pages before you buy.
What each shows, and for how much.
The Semrush column is taken from its own pages on November 11, 2026. An amber dot means its site did not say, so we did not guess.
| Side by side | Semrush | AdRadar |
|---|---|---|
| Main job | Search marketing suite: keyword research, rank tracking, site audit, competitor keyword analysis and AI visibility; Google ads research in a separate Advertising toolkit. | Shows how a company gets users: its ads, the pages it changes, its search traffic and its reviews, with alerts and an AI read. |
| Built forIn each tool’s own words where it says | “Freelancers and small businesses looking to grow their online visibility with SEO” on the first plan, teams and agencies above, enterprise by sales. | Founders and vibe coders who built a product, first marketing hires, small teams and agencies. |
| Ad libraries readWhich public ad libraries it opens | Google Search ad copies and positionsDisplay, video and social ads on Advertising Pro; a Google and Meta dashboard on Base. Meta, LinkedIn and TikTok libraries: not named. | Meta, Google, LinkedInPublic ad libraries; every ad with how many days it has run |
| What you see per ad | Ad copy, position, keywordDays live and an AI breakdown: not stated | Creative, text, link, countries, days live, AI breakdownHook, angle, offer, call to action, format |
| Landing pages behind the ads | Competitor landing page viewsAdvertising Pro plan only | YesThe site behind the ad is tracked: new, changed and removed pages |
| Customer reviews | Not stated on its site | Trustpilot and RedditThemes counted, not guessed; an alert on every 1–2 star review |
| Organic search traffic | Yes, in depthKeywords, top pages, history back to 2017; 500 keywords tracked daily on the SEO plan | Estimated, by country and pageTop pages, new sections, publishing rhythm, backlinks on a button |
| Who bids on your brand name | Not stated as a featureAdvertising research lists competitors by keyword | Yes, by queryWho buys search ads on your brand name; coverage is still partial |
| Alerts when something changes | Monitoring of content, new pages and ad activityChannels and rules: not stated | Slack, Telegram, Teams, Discord, email, webhookInstantly or as a digest |
| AI read of the data | AI summaries in the Pro Report add-on, €19.18 a monthAI visibility tracking in every plan | Weekly digest and a breakdown of every adEvery point links to the evidence |
| Spend estimates | Not stated on the pages we read | Not shownOnly what runs, where and for how long; no budgets, conversions or targeting |
| Free plan | Yes1 demo project, 10 reports a day; 7-day trial of paid plans | Yes, no card3 runs with the AI overview, reviews and organic traffic of each company |
| Starting paid priceMonthly billing, as shown on its site | €134 a monthSEO plan; €112.52 a month billed yearly. Advertising toolkit Base: €94.94 a month billed yearly. | $19 a monthStarter; $15.83 a month billed yearly |
| Public pages without an account | An account is neededFree plan: 10 reports a day | 33 advertiser filesAds, search traffic and reviews of each company, with dates and links to the originals |
Sources for Semrush: semrush.com/pricing, semrush.com/pricing/advertising, semrush.com/features/competitor-analysis, read on November 11, 2026. Semrush showed us prices in euros; it shows your local currency. AdRadar facts come from its feature pages and pricing. Report a mistake: corrections.
Pick by the job you have this week.
Where Semrush is the better fit
- You track rankings for hundreds of keywords and audit your own site every week.
- You need Google ads history by keyword, with positions and ad copies.
- You run an agency with client reports, white label and many seats.
Where AdRadar is the better fit
- You built a product and want to learn how companies like yours get users, not just which keywords they rank for.
- You want every Meta, Google and LinkedIn ad of a company, with how long it has run and what it relies on.
- You want reviews, search traffic and ads for the same company on one page, and an alert in Slack when it changes.
What AdRadar shows for a company, before you sign up.
Every advertiser file is public: ads with dates and links to the originals, search traffic by page, Trustpilot reviews. Three of 33.
Coursera181 Meta · 80 Google ads · 1.3 on TrustpilotAbout 2.0M visits a month from US searchOpen the file, no account needed →
HubSpot30 Meta · 80 Google · 72 LinkedIn ads · 1.5 on TrustpilotAbout 406K visits a month from US searchOpen the file, no account needed →
Canva123 Meta · 80 Google ads · 4.0 on TrustpilotAbout 22.7M visits a month from US searchOpen the file, no account needed →
All 33 advertiser files → · How AI-built products got their first users →
Both price lists, as of November 11, 2026.
Semrush
- Free
1 demo project, 10 reports a day$0 - SEO
€112.52 billed yearly · 5 websites, 500 keywords€134 a month - Starter
€158.40 billed yearly · adds AI visibility€190 a month - Pro+
€238 billed yearly · 15 websites€286 a month - Advanced
By salesCustom - Advertising toolkit
A month, billed yearly; monthly price not shown to usBase €94.94, Pro €210.98
AdRadar
- Free
Free forever · Try it with no card$0 a month - Starter
$15.83 a month billed yearly · For your first few competitors$19 a month - Pro
$32.50 a month billed yearly · For teams watching a market$39 a month - Agency
$74.17 a month billed yearly · For client work$89 a month
Semrush prices as shown on its pricing page on November 11, 2026; Semrush showed us prices in euros; it shows your local currency. AdRadar prices from its pricing section; yearly billing gives 2 months free.
Questions about Semrush and AdRadar
Is AdRadar a Semrush alternative?
For research on specific companies, yes: AdRadar shows a company’s ads on Meta, Google and LinkedIn, its reviews and its search traffic, with alerts. For SEO work on your own site (rank tracking, site audit, keyword research at scale) it is not: AdRadar does not do that.
Does Semrush show Meta or LinkedIn ads?
Its pricing pages name Google ad copies and positions, “display, video or social ads” on the Advertising Pro plan and a “unified dashboard for Google and Meta” on Base. The Meta and LinkedIn ad libraries are not named on the pages we read, so check semrush.com for the current state.
Which is cheaper?
AdRadar Starter is $19 a month. The cheapest Semrush plans shown to us were the SEO plan at €134 a month (€112.52 billed yearly) and the Advertising toolkit Base at €94.94 a month billed yearly. Both have a free plan: Semrush gives 10 reports a day, AdRadar 3 runs with the AI overview, reviews and organic traffic.
Can I use both?
Yes. A common split is Semrush for keywords and your own site, AdRadar to follow three or four companies. AdRadar’s organic traffic view is an estimate for direction and page types, not a keyword tool.
Other comparisons
AdRadar vs SimilarwebTraffic and audience estimates for any website · from $199 a month
AdRadar vs SpyFuGoogle Search keywords, ad history and rankings · from $39 a month
AdRadar vs ForeplaySwipe file, ad library search, briefs and Meta tracking · from $59 a month
AdRadar vs BigSpyA searchable database of ads across 11 networks · from $69 a monthSemrush is a trademark of its owner and is named here only to compare the two tools; AdRadar is not affiliated with it. Where a cell says “not stated”, the pages we read on November 11, 2026 did not say. Features and prices change: check semrush.com for the current state. Corrections and removal: /takedown/.
Built it. Now get it seen.
Pick the companies you want to learn from. See what they run, change and publish, and what customers say about them. Our AI tells you what to try for your product. Semrush is one click away if you change your mind.