AdRadar / Compare / AdRadar vs SpyFu
Compare · Google Search research · checked November 11, 2026
SpyFu: Google Search keywords, ad history and rankings.
AdRadar vs SpyFu
Google Search only, or every channel a company uses?
SpyFu answers one question well: which keywords a competitor buys and ranks for in Google, and what its search ads looked like over the years. AdRadar answers a wider one: how does this company get users? Its ads on Meta, Google and LinkedIn, the pages it changes, its search traffic and its reviews, with an alert when something moves.
Starting price, monthly
$39
SpyFu
$19
AdRadar
Ad libraries read
Google Search
SpyFu
Meta, Google, LinkedIn
AdRadar
Free plan
No
SpyFu
Yes, no card
AdRadar
Short answer. Pick SpyFu if your question is Google Search: which keywords a competitor buys and ranks for, and what it pays for them. Pick AdRadar if you want the whole picture of how a company gets users: Meta, Google and LinkedIn ads, reviews, search traffic and site changes, with alerts, from $19.Facts from SpyFu’s own site, November 11, 2026. Prices change: check both pricing pages before you buy.
What each shows, and for how much.
The SpyFu column is taken from its own pages on November 11, 2026. An amber dot means its site did not say, so we did not guess.
| Side by side | SpyFu | AdRadar |
|---|---|---|
| Main job | Google Search research: the keywords competitors buy and rank for, their search ad history, rank tracking, backlinks and a site audit. | Shows how a company gets users: its ads, the pages it changes, its search traffic and its reviews, with alerts and an AI read. |
| Built forIn each tool’s own words where it says | Not stated as a customer type; its site speaks to SEO and PPC marketers and shows an SMB marketing specialist as the testimonial. | Founders and vibe coders who built a product, first marketing hires, small teams and agencies. |
| Ad libraries readWhich public ad libraries it opens | Google Search ads, from its own index“Every ad they’ve tested”, by keyword, with history. Meta, LinkedIn and TikTok: not stated. | Meta, Google, LinkedInPublic ad libraries; every ad with how many days it has run |
| What you see per ad | Ad text, keyword, position historyEstimated clicks and cost per keyword | Creative, text, link, countries, days live, AI breakdownHook, angle, offer, call to action, format |
| Landing pages behind the ads | Not stated on its site | YesThe site behind the ad is tracked: new, changed and removed pages |
| Customer reviews | Not stated on its site | Trustpilot and RedditThemes counted, not guessed; an alert on every 1–2 star review |
| Organic search traffic | Yes: rankings, keywords, backlinks10+ years of history; weekly tracked rankings | Estimated, by country and pageTop pages, new sections, publishing rhythm, backlinks on a button |
| Who bids on your brand name | “Keep track of every domain bidding on your Google Ads”Google only | Yes, by queryWho buys search ads on your brand name; coverage is still partial |
| Alerts when something changes | Automated reports and rank trackingAlerts on competitor changes: not stated | Slack, Telegram, Teams, Discord, email, webhookInstantly or as a digest |
| AI read of the data | AI site audit fixes, ChatGPT integration, AI brand monitoring | Weekly digest and a breakdown of every adEvery point links to the evidence |
| Spend estimates | Estimated PPC budget and cost per keywordGoogle only, an estimate | Not shownOnly what runs, where and for how long; no budgets, conversions or targeting |
| Free plan | No free plan30-day money-back guarantee instead | Yes, no card3 runs with the AI overview, reviews and organic traffic of each company |
| Starting paid priceMonthly billing, as shown on its site | $39 a monthBasic; about $29 a month on the yearly plan (3 months free). Pro + AI: $119 a month after a $59 first month. | $19 a monthStarter; $15.83 a month billed yearly |
| Public pages without an account | Free overview for any domain on spyfu.comLimited rows without a plan | 33 advertiser filesAds, search traffic and reviews of each company, with dates and links to the originals |
Sources for SpyFu: spyfu.com/pricing, spyfu.com, read on November 11, 2026. AdRadar facts come from its feature pages and pricing. Report a mistake: corrections.
Pick by the job you have this week.
Where SpyFu is the better fit
- You buy Google Search ads and want competitors’ keywords, ad history and cost estimates.
- You track hundreds of keyword rankings every week.
- You want 10+ years of keyword history for a domain.
Where AdRadar is the better fit
- Your competitors advertise on Meta and LinkedIn, not only in Google Search.
- You want reviews and Reddit threads next to the ads, to find what customers complain about.
- You want a free plan to start and alerts in the tools your team already uses.
What AdRadar shows for a company, before you sign up.
Every advertiser file is public: ads with dates and links to the originals, search traffic by page, Trustpilot reviews. Three of 33.
HubSpot30 Meta · 80 Google · 72 LinkedIn ads · 1.5 on TrustpilotAbout 406K visits a month from US searchOpen the file, no account needed →
Grammarly85 Meta ads · 3.1 on TrustpilotAbout 5.1M visits a month from US searchOpen the file, no account needed →
Udemy30 Meta · 80 Google ads · 1.5 on TrustpilotAbout 207K visits a month from US searchOpen the file, no account needed →
All 33 advertiser files → · How AI-built products got their first users →
Both price lists, as of November 11, 2026.
SpyFu
- Basic
About $29 a month yearly (3 months free) · 10k row results, 1 live site project$39 a month - Pro + AI
$59 for the first month · unlimited results and exports, 10 projects$119 a month - Team / Agency
5 users, unlimited projects$249 a month - Free plan
30-day money-back guaranteeNone
AdRadar
- Free
Free forever · Try it with no card$0 a month - Starter
$15.83 a month billed yearly · For your first few competitors$19 a month - Pro
$32.50 a month billed yearly · For teams watching a market$39 a month - Agency
$74.17 a month billed yearly · For client work$89 a month
SpyFu prices as shown on its pricing page on November 11, 2026; monthly billing unless stated. AdRadar prices from its pricing section; yearly billing gives 2 months free.
Questions about SpyFu and AdRadar
Is AdRadar a SpyFu alternative?
If you use SpyFu to see what competitors run, yes: AdRadar shows their Meta, Google and LinkedIn ads with days live and an AI breakdown, plus reviews and search traffic. If you use SpyFu for keyword costs, rank tracking or backlinks, no: AdRadar does not do that.
Does SpyFu show Facebook or LinkedIn ads?
Its site describes Google Search ads and keywords. Meta, LinkedIn and TikTok ads are not mentioned on the pages we read, so check spyfu.com.
Does AdRadar show what a competitor pays per keyword?
No. AdRadar shows what runs, where and for how long, and who buys search ads on your brand name. It does not estimate budgets, clicks or cost per keyword.
Which is cheaper?
AdRadar Starter is $19 a month and the free plan needs no card. SpyFu Basic is $39 a month, about $29 a month on the yearly plan, with no free plan but a 30-day money-back guarantee.
Other comparisons
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AdRadar vs BigSpyA searchable database of ads across 11 networks · from $69 a monthSpyFu is a trademark of its owner and is named here only to compare the two tools; AdRadar is not affiliated with it. Where a cell says “not stated”, the pages we read on November 11, 2026 did not say. Features and prices change: check spyfu.com for the current state. Corrections and removal: /takedown/.
Built it. Now get it seen.
Pick the companies you want to learn from. See what they run, change and publish, and what customers say about them. Our AI tells you what to try for your product. SpyFu is one click away if you change your mind.